If riding bikes is better for the environment, why can’t the production of them be more environmentally friendly as well? This was the question that occurred to us at the end of one tradeshow while we watched a booth, emblazoned with the message ‘One More Bike, One Less Car’ be demolished and tossed in a dumpster. We thought about all the waste that seems to be part and parcel with bike production and we wondered if there was another way.
The answer we have found is in frames that are produced from 60% recycled stainless steel, manufacturing processes that ensure little to no excess waste, and aluminium forks painted with an eco-friendly paint and decals. Our bikes are packaged in boxes made from 100% recycled cardboard without plastic materials and shipped by sea. Lastly, all unavoidable incurred emissions are offset.
Bjorn Bikes has become a community brand simply because so many people gravitated to the idea of creating, not only a more sustainably produced bike, but also a simpler and more versatile one. The Bjorn can be built up as a commuter, a fun Sunday city ripper, or a gravel racing machine. It is designed to handle harsh road conditions like gravel, potholes, and uneven pavement, and the result is a bike that can take on just about anything. It allows you to link your backyard community trails with pavement in comfort for your commute, training ride, or booze cruise.
Each frame is just a starting place where riders can then build up the right style to fit their needs and personalities.
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